I have written a series of articles based on Home Based Business Owner theme.
This article is for people who still are or have been employees and have decided to become home based business owners.
Recommended Book:
You, Inc. — The Art of Selling Yourself 1st ed.
authors Harry Beckwirth and Christine Clifford Beckwirth
copyright © 2007
publisher Warner Business Books New York Boston USA
The first question ( probably is or at least should be on your mind) is “why did I highlight ‘owners’ and ‘employees’?
The answer is because they are two different things. Think on your experience as an employee. Did the owner of the company, where you are employed, ask you employee-based or ownership based questions?
Why do you choose your brand of soda instead of another?
Why do you choose your brand of tea or coffee instead of another tea or coffee?
Why did you choose the vehicle you now drive instead of something else?
Why do you choose the clothes you wear instead of something else?
These questions are asked of marketers constantly when they are deciding how to get you, the consumer, to buy their product instead of someone else’s.
Do you remember ‘mindset’, planning your ‘trip’, ‘personalized guide’?
[See "My Mindset" article]
Building new skills — You are the CEO of your company. What is your corporate or business identity? Why should the consumer buy your product?
But before you get that far, Why should they buy from you? Who are you?
My point is You have to market yourself.
You will now have to add pages to your personalized guide and on those pages will be the training you will have to have to succeed as owner of your company.
- Build your Marketing skills.
- Learn the difference between ‘marketing’ and ‘advertising?
Do you remember ‘mentor’?
[See "My Mindset" article]
As you learn your marketing skills and flex your new ‘ownership’ muscles. You can leave your comments on what you have learned in the comment box. If you want to share what you have learned. I certainly appreciate your feedback. We can have ‘common ground’.
I have to go back to my continued learning of ownership skills.
Until next time.
Please come back — Visit Often –
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